Reaching Diverse Populations

Recently I had the opportunity to partner with Community Coalition for Health, a faith based organization, to solicit feedback from the African American community on a health issue. The information garnered was going to be used to create a public health campaign for menthol cigarettes in the community.

Community Coalition for Health is deeply embedded in the African American community and has established trust that allowed the project have access to focus groups. The focus groups were also facilitated by Community Coalition for Health because they are a trusted entity and could solicit honest feedback.

Both Breakwater and Community Coalition for Health approached the project and presented the results with a health equity, trauma informed lens. The recommendations made for the public health campaign emphasized the diversity of the community, leveraged the strengths of the community and promoted grassroots involvement. This strategy will allow for community ownership which will result in better adoption of the public health campaign.